Course curriculum

  • 1

    Welcome to Create Your Customer Avatar!

    • Welcome: Download the Workbook here

    • How to use this course

  • 2

    Creating Your Avatar

    • What is a customer avatar and why do you need one?

    • What is your product and the problem that it solves?

    • Step one: The brain-dump

    • Step two: Research

    • Step three: Demographics and geographics

    • Step four: Psycographics

    • Putting it all together

    • Before you go...